Digital Marketing & Social Media Executive
Digital Marketing & Social Media Executive
22
Kolkata, West Bengal, India
Job Views:
Created Date: 2026-10-14
End Date:
Experience: 2 - 5 years
Salary: 25000
Industry: Architecture
Openings: 1
Primary Responsibilities :
Plan and manage content calendars for Instagram, Facebook, LinkedIn, and other relevant
channels.
Create and coordinate posts, reels, stories, short videos, carousels, captions, and campaign
creatives.
Capture or coordinate photos and videos of projects, products, installations, showrooms, and
behind-the-scenes work.
Translate landscaping and exterior design projects into engaging content that demonstrates
quality, transformation, and expertise.
Support paid social campaigns and lead-generation initiatives, coordinating targeting, creative
assets, and campaign updates.
Monitor engagement, reach, clicks, enquiries, and campaign performance; prepare concise
reports and recommendations.
Support website content updates, basic on-page SEO, keyword-led content, and blog publishing
as required.
Coordinate with sales and operations teams to obtain project updates, product details, offers, and
client-approved visuals.
Maintain brand consistency across digital platforms and ensure content is accurate and
professionally presented.
Experience Requirements:
2–5 years of practical experience in social media management or digital marketing.
Strong content sense, copywriting, visual judgement, and understanding of short-form video and
social trends.
Working knowledge of Canva and video-editing tools; familiarity with Meta Business Suite and paid
social advertising is an advantage.
Basic understanding of SEO, website content, analytics, and lead-generation campaigns.
Ability to plan content independently, coordinate with multiple teams, and meet publishing
deadlines.
Experience with architecture, interiors, landscaping, home décor, lifestyle, or premium consumer
brands is preferred.
