Performance Marketing Executive
Performance Marketing Executive
22
Mumbai, Maharashtra, India
Job Views:
Created Date: 2026-10-12
End Date:
Experience: 4 - 6 years
Salary: 1200000
Industry: Others
Openings: 1
Primary Responsibilities :
• Execute paid campaigns across Meta, Google, YouTube, and marketplaces with a focus on
ROAS, CAC, CPL, and conversion uplift.
• Translate business goals into media plans, budgets, campaign KPIs, and performance
targets in coordination with the Head of Nutraceutical.
• Continuously optimize campaigns to improve conversions and reduce acquisition costs.
• Run campaigns for product launches, lead generation, retargeting, customer acquisition,
and repeat purchase growth.
• Support Amazon Ads to improve product listing visibility, traffic, and conversions.
• Test creatives, landing pages, offers, and audiences, and quickly document and share
campaign learnings.
• Track campaign performance daily through GA4, Meta Ads Manager, and Google Sheets
dashboards.
• Coordinate with creative, content, e-commerce, and sales teams to align campaigns with
stock, pricing, promotions, and business objectives.
• Diagnose campaign underperformance early and implement corrective actions quickly.
• Maintain reporting hygiene through clean campaign naming, UTM discipline, accurate
tracking, and attribution.
• Deliver weekly and monthly reports covering spend, leads, sales, ROAS, CAC, funnel drop-
offs, key learnings, and action points.
Core Deliverables
• Weekly performance dashboard covering spend, leads, conversions, ROAS, and key
learnings.
• Campaign optimization log documenting actions taken and outcomes.
• Monthly media performance review and next-month action plan.
• Creative and audience testing summary with winning combinations and key learnings
clearly documented.
Performance Metrics / KPIs
• ROAS and contribution to revenue.
• Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Conversion rate from click to lead and lead to sale.
• CTR, CPC, CPM, and landing page performance.
• Lead quality and percentage of qualified leads passed to sales or CRM.
• Budget efficiency, pacing discipline, and campaign learning velocity.
• Growth in repeat purchase and retention, where applicable.
Experience Requirements:
Mandatory Skill Set
• Strong working knowledge of Meta Ads Manager and Google Ads.
• Basic understanding of Amazon Ads and marketplace dynamics.
• Good command over Excel / Google Sheets.
• Familiarity with GA4, pixel/event tracking, UTMs, attribution, and conversion funnels.
• Ability to write effective ad copy and evaluate creative performance.
• Strong analytical thinking with commercial awareness.
• Strong hands-on campaign execution and optimization experience.
• Ability to work independently in a fast-paced environment with limited supervision.
• Accountable, numbers-driven, and detail-oriented approach.
Qualifications & Experience
• Graduate in Marketing, Business, Mass Communication, or a related field.
• Minimum 4+ years of experience in performance marketing.
• Preferred background in nutraceuticals, wellness, healthcare, D2C, or e-commerce
companies / marketplaces such as Nykaa, Myntra, BigBasket, Flipkart, Amazon, or similar
businesses.
• Must have independently managed paid media spends of at least ₹1 crore per year.
• Strong hands-on execution experience is essential.
• Digital marketing certifications are preferred, but strong practical experience will matter
more.
Reporting Structure
The role reports directly to the Head of Nutraceutical and will work closely with design,
content, e-commerce, sales, and agency partners as required.
What Success Looks Like in the First 90 Days
• Campaigns are live, properly structured, and reporting is clean.
• The executive is able to independently optimize basic paid campaigns.
• Weekly reports are consistent, actionable, and trusted by leadership.
• There is a visible improvement in lead quality, campaign efficiency, or conversion
performance.
Preferred Candidate Profile
A candidate with a startup mindset, strong ownership, and the discipline to work directly
with leadership. The right person should be eager to learn, numerically sharp, and
comfortable balancing brand thinking with performance implementation.
