Online Marketing Head / E-commerce Marketing Head

• Develop and execute the overall e-commerce & digital marketing strategy aligned with business goals. • Drive online sales, revenue, traffic, conversion, and customer acquisition across D2C website and marketplaces. • Manage Performance Marketing across Google, Meta, marketplaces and other relevant digital platforms. • Own ROAS, CAC, conversion rate, AOV, retention and marketing ROI. • Lead marketplace business across platforms such as Amazon, Flipkart, Myntra and other relevant channels. • Plan and execute campaigns, promotions, launches and festive sales to maximize revenue. • Drive D2C website growth, including SEO, SEM, CRO, landing pages and customer journey optimization. • Work closely with Creative, Brand, Product, Technology, Sales and Operations teams to ensure seamless execution. • Use customer and marketing analytics to identify growth opportunities and improve campaign performance. • Develop strategies for CRM, retention, remarketing, email, WhatsApp and customer lifecycle marketing. • Monitor competitors, market trends, customer behaviour and emerging digital channels. • Manage marketing budgets and ensure efficient allocation of spends and profitability. • Build, mentor and lead the e-commerce & digital marketing team. • Prepare regular business reviews, performance dashboards and growth plans for management.