PPC Specialist
PPC Specialist
22
Mumbai, Maharashtra, India
Job Views:
Created Date: 2026-08-31
End Date:
Salary: 50000
Industry: Others
Openings: 1
Primary Responsibilities :
● Plan, execute, and optimize high-performance paid campaigns on Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram).
● Drive and manage monthly sales targets while keeping ROAS under control.
● Track and analyze campaign performance via Google Analytics, deriving actionable insights.
● Perform deep analysis using Google Sheets—including pivots, formulas, dashboards—for performance reporting.
● Work collaboratively with the creative team to test and iterate ad creatives and messaging.
● Monitor key metrics daily (CPA, CTR, ROAS, Conversion Rate, Bounce Rate, etc.) and take corrective actions quickly.
● Conduct competitor and market analysis to stay ahead of trends.
● Contribute to audience building and funnel strategies tailored for eCommerce D2C sales.
Experience Requirements:
● Minimum 5+ years of hands-on experience managing performance campaigns on Google Ads and Meta Ads.
● Strong command of Google Analytics (GA4) for traffic, attribution, and funnel analysis.
● Proficient in Google Sheets (advanced formulas, data visualization, dashboards).
● Excellent understanding of eCommerce conversion funnels, A/B testing, and pixel/tracking setups.
● Proven track record of managing budgets and driving consistent month-on-month sales growth.
● Data-driven mindset with attention to detail and ability to work independently.
ADDITIONAL QUALIFICATIONS
● Experience with Shopify, WooCommerce, or other eCommerce platforms.
● Knowledge of tools like Google Tag Manager, UTM tracking, Hotjar, or Clarity.
● Familiarity with email and retention marketing strategies is a bonus
