Fragrance Sales & Marketing Specialist
Fragrance Sales & Marketing Specialist
22
Krishnagiri, Tamil Nadu, India
Job Views:
Created Date: 2026-08-27
End Date:
Salary: 1200000
Industry: Health and beauty
Openings: 1
Primary Responsibilities :
Develop and execute sales strategies to achieve revenue and market-share targets.
Build and maintain relationships with retailers, distributors, e-commerce platforms, and key accounts.
Develop and execute 360° marketing campaigns for fragrance launches and promotions.
Strengthen brand positioning and ensure consistent brand communication across channels.
Monitor fragrance market trends, competitor activities, and consumer preferences.
Identify new business opportunities and potential retail/distribution channels.
Plan and execute fragrance launches, exhibitions, pop-ups, and in-store activations.
Train retail sales teams on fragrance products, selling techniques, and brand positioning.
Work with creative, PR, product development, and marketing teams on campaigns and launches.
Manage marketing budgets and evaluate campaign ROI.
Prepare sales forecasts, market reports, and performance analysis for management.
Support digital marketing initiatives including social media, email marketing, and e-commerce.
Conduct regular retail visits and monitor product visibility, merchandising, and sales performance.
Travel as required for customer meetings, retail visits, events, and trade shows.
Experience Requirements:
Candidate Profile
Bachelor’s degree in Marketing, Business, or a related field.
10+ years of experience in Sales & Marketing, preferably in the fragrance, beauty, cosmetics, or FMCG industry.
Strong understanding of fragrance trends, products, consumer segments, and market dynamics.
Proven experience in retail sales, distributor management, and brand development.
Strong business development and relationship-management skills.
Excellent communication, negotiation, and presentation abilities.
Strategic and creative mindset with strong execution skills.
Good knowledge of MS Office and CRM tools.
Ability to work independently and manage multiple projects.
Willingness to travel as required.
Preferred Skills
Experience in digital marketing, e-commerce, social media, and email marketing.
Knowledge of fragrance ingredients, fragrance categories, product development, and the fragrance creation process.
Experience handling premium/luxury fragrance brands.
Strong understanding of retail and consumer marketing.
Key Performance Indicators (KPIs)
Sales revenue and achievement of targets.
New retail/distributor partnerships.
Market-share growth.
Brand awareness and visibility.
Retail sales performance.
Campaign ROI.
Customer and retail-partner retention.
Successful execution of product launches and activations.
