Sales & Marketing Manager – Flavours

1. Sales & Business Development  Develop and execute sales strategies to achieve monthly, quarterly and annual revenue targets.  Identify and acquire new customers across food and beverage segments.  Develop business in categories such as: o Beverages o Dairy & dairy alternatives o Bakery & confectionery o Ice cream & frozen desserts o Snacks & savoury o Sauces and culinary products o Nutrition and functional foods o Ready-to-eat / ready-to-cook products  Build a strong sales pipeline and convert qualified leads into commercial business.  Identify upselling, cross-selling and new application opportunities within existing accounts.  Develop regional and national market expansion plans. 2. Key Account Management  Build and maintain long-term relationships with procurement, R&D, product development, quality and business teams at customer organizations.  Understand customer requirements, product briefs, technical needs and commercial expectations.  Manage the complete customer conversion cycle: Customer Brief → Flavour Recommendation → Sampling → Application Trial → Approval → Commercialization → Repeat Business  Conduct regular customer visits and business reviews.  Resolve customer issues and ensure high levels of customer satisfaction.  Develop strategic plans for key accounts and improve customer retention. 3. Technical & Solution-Based Selling  Understand flavour applications, product matrices, sensory requirements and cost considerations.  Work closely with flavourists and application/R&D teams to recommend suitable flavour solutions.  Coordinate customer samples, trials and product modifications.  Support customers with flavour selection, reformulation and cost-optimization requirements.  Present technical and commercial solutions to customers. 4. Marketing & Market Development  Develop and implement market-development initiatives for the company's flavour portfolio.  Track food, beverage, FMCG and flavour trends.  Monitor competitor products, pricing, customer movements and new launches.  Identify emerging flavour trends and potential new applications.  Prepare market intelligence reports and identify new business opportunities.  Support product launches, customer presentations, exhibitions, trade shows and industry events.  Work with marketing teams to develop sales presentations, product communication and promotional material. 5. Sales Forecasting & Commercial Management  Prepare monthly and quarterly sales forecasts.  Maintain accurate sales pipeline and opportunity reports.  Monitor sales achievement against budgets and targets.  Prepare quotations and commercial proposals.  Negotiate pricing and commercial terms while protecting company margins.  Monitor customer profitability and identify opportunities for margin improvement.  Coordinate with finance, production and supply chain to ensure smooth order execution. 6. Customer & Competitor Intelligence  Maintain an updated database of customers, prospects and opportunities.  Track competitor activity, product launches and pricing.  Monitor changing customer preferences and market requirements.  Provide actionable market feedback to management and R&D.  Identify gaps in the current product portfolio and recommend new product development opportunities.