FMCG Sales Executive
FMCG Sales Executive
22
New Delhi, Delhi, India
Job Views:
Created Date: 2026-08-26
End Date:
Salary: 20000
Industry: Fmcg
Openings: 1
Primary Responsibilities :
Key Responsibilities
* Develop and manage a network of **distributors, super stockists, wholesalers, retailers, and
modern trade outlets**.
* Identify and approach new customers and business opportunities.
* Conduct regular market visits and generate new sales leads.
* Pitch and promote company FMCG products to potential customers.
* Achieve monthly and quarterly sales targets.
* Take orders from retailers, distributors, and other customers.
* Ensure timely follow-up on orders, payments, and outstanding amounts.
* Maintain strong relationships with distributors and retail partners.
* Monitor product availability, visibility, pricing, and stock levels in the market.
* Track competitor products, pricing, schemes, and market activities.
* Support product launches, promotional campaigns, sampling, and trade promotions.
* Coordinate with the internal team for order processing and dispatch.
* Maintain accurate records of customer visits, orders, sales, and collections.
* Prepare daily/weekly sales reports and submit them to the reporting manager.
* Identify new territories and opportunities for market expansion.
* Ensure proper execution of company sales and distribution strategies.
Experience Requirements:
Required Skills
* Strong communication and negotiation skills.
* Good knowledge of FMCG sales and distribution.
* Ability to develop retailer and distributor networks.
* Strong market knowledge and customer relationship skills.
* Good follow-up and order-conversion abilities.
* Target-oriented and self-motivated approach.
* Basic knowledge of MS Excel and sales reporting.
* Ability to handle field sales and regular market visits.
* Good understanding of competitor activity and market trends.
## Eligibility
* Graduate in any discipline preferred.
* **1–4 years of experience in FMCG sales** preferred.
* Experience in beverages, food, packaged drinking water, dairy, or similar FMCG categories will be
an advantage.
* Candidates with strong sales skills and relevant market experience may also be considered.
## Key Performance Indicators
* Monthly sales target achievement.
* New distributor and retailer acquisition.
* Number of active outlets.
* Sales revenue and order volume.
* Market coverage and outlet expansion.
* Collection and payment follow-up.
* Customer retention and repeat orders.
## Key Competencies
* Sales & Business Development
* Distributor Management
* Retailer Relationship Management
* Negotiation Skills
* Market Development
* Customer Relationship Management
* Target Orientation
* Communication Skills
* Field Sales & Market Visits
