BRAND LAUNCH EVENT CONCEPT DEVELOPMENT
BRAND LAUNCH EVENT CONCEPT DEVELOPMENT
22
Addis Ababa, Addis Ababa, Ethiopia
Job Views:
Created Date: 2026-08-11
End Date:
Salary: 9000
Industry: Others
Openings: 1
Primary Responsibilities :
Key Responsibilities
Creative Event Concept
Develop the overall event concept, theme, storyline, and creative narrative.
Define the event's mood, tone, personality, and key messages.
Develop a strong brand storytelling approach.
Create a concept comparable to a luxury hospitality or international lifestyle brand launch.
Guest Experience
Design the complete guest journey from arrival to departure.
Develop welcome rituals, discovery moments, food experiences, social interactions, surprise elements, and closing experiences.
Ensure the guest journey feels curated, premium, and intentional.
Experience Zones
Develop concepts for key event zones, including:
Arrival and welcome lounge
Brand experience area
Live culinary theatre
Signature food stations
Beverage and dessert experiences
Networking areas
Entertainment zones
Brand storytelling installations
Photo and social-media moments
VIP experiences
Culinary Experience Direction
Define how the brand's culinary offering should be experienced and presented.
Develop concepts for hero food experiences, live cooking stations, chef interactions, and signature presentations.
Recommend plating philosophy, service style, and guest engagement concepts.
Focus on the experience of food rather than menu development.
Visual & Design Direction
Provide creative direction for:
Overall event aesthetic
Colour palette
Materials and textures
Architectural language
Floral direction
Furniture style
Lighting mood
Graphic language
Signage
Spatial atmosphere
Entertainment Direction
Recommend music and entertainment styles.
Develop live performance and interactive experience concepts.
Plan the evolution of ambience throughout the event.
Identify opportunities for guest engagement and memorable moments.
Brand Storytelling
Develop creative ways to communicate the brand story through space, food, visual installations, digital content, and guest interactions.
Create memorable brand presentation and reveal moments.
Content & Social Media
Identify opportunities for photography and videography.
Develop concepts for influencer and social-media content.
Create visually distinctive branded moments and installations.
Design opportunities for high-quality, shareable content.
Event Flow
Develop the recommended high-level event sequence covering:
Guest arrival
Welcome
Brand introduction
Experience opening
Culinary journey
Entertainment
Key presentations
Networking
Closing and departure
Production & Styling Guidelines
Provide high-level recommendations for scenic direction and décor.
Define styling philosophy, lighting concepts, furniture, table styling, service choreography, and staff presentation.
Create guidelines that can be implemented by the appointed local production and styling teams.
Experience Requirements:
Candidate Requirements
Proven experience in luxury events, experiential marketing, hospitality, catering, brand launches, or event design.
Strong portfolio demonstrating creative event concepts and premium guest experiences.
Excellent understanding of luxury branding, event storytelling, and experiential design.
Strong creative thinking with exceptional attention to detail.
Experience designing complete guest journeys and immersive event experiences.
Strong understanding of visual aesthetics, styling, entertainment, food presentation, and hospitality.
Ability to translate a brand's positioning into a compelling physical experience.
Strong presentation and storytelling skills.
Ability to develop concepts that are both innovative and practically implementable.
Key Skills
Event Concept Development
Creative Strategy
Luxury Event Design
Experiential Marketing
Guest Experience Design
Brand Storytelling
Event Styling Direction
Culinary Experience Design
Entertainment Curation
Visual Direction
Content & Social Media Strategy
Presentation & Pitching
Creative Problem-Solving
Personal Attributes
Highly creative and innovative.
Strong sense of luxury and aesthetics.
Detail-oriented and quality-conscious.
Strategic yet practical in approach.
Excellent communicator and storyteller.
Able to think conceptually and visually.
Strong understanding of current luxury and lifestyle trends.
Collaborative and comfortable working with multiple stakeholders.
Passionate about creating memorable guest experiences.
Key Deliverables
The selected consultant will be expected to develop:
Complete creative concept document
Creative narrative and event storyline
Guest journey map
Experience zone plan
High-level event flow
Mood boards and visual references
Colour and material palette
Entertainment direction
Food experience direction
Styling guidelines
Production recommendations
Content and social-media opportunities
Client-ready presentation deck
Scope Exclusions
The role will not include:
Event production or execution
Venue booking
Budget preparation
Supplier procurement
Event logistics
Technical production
Detailed floor plans
Fabrication drawings
Catering execution
Menu development
Event staffing
Styling execution
On-site event management
