Marketing Manager / Marketing Specialist
Marketing Manager / Marketing Specialist
22
Pune
Job Views:
Created Date: 2026-05-21
End Date: 2026-07-19
Experience: 8 - 10 years
Salary: 1500000
Industry: Others
Openings: 1
Primary Responsibilities :
Job Description – Marketing Manager / Marketing Specialist
Department
Marketing
Location
India
Employment Type
Full Time
Job Summary
We are looking for a dynamic and strategic Marketing Manager / Marketing Specialist to strengthen brand visibility, drive lead generation, and support business growth across industrial and B2B markets.
The ideal candidate should have strong expertise in digital and online marketing, local market understanding, and the ability to create and execute marketing strategies aligned with sales objectives. The role requires someone who can adapt marketing activities to local business trends while maintaining alignment with global branding standards.
This position is ideal for candidates who are passionate about B2B marketing, technical products, online growth strategies, and market expansion initiatives.
Experience Requirements:
Key Responsibilities
Marketing Strategy & Planning
Develop annual marketing plans aligned with local sales objectives and branding guidelines.
Define marketing KPIs, campaigns, and performance targets.
Analyze campaign effectiveness and optimize marketing strategies based on data insights.
Report on marketing performance and contribution to business growth.
Digital & Online Marketing
Plan and execute online marketing campaigns across multiple digital channels.
Improve online visibility and customer engagement through:
SEO (Search Engine Optimization)
SEA (Search Engine Advertising)
Website optimization
Social media marketing
Support lead generation initiatives through digital marketing activities.
Monitor and improve website user experience and local relevance.
Content Development
Create relevant local content for:
Social media platforms
Website pages
Marketing campaigns
Product promotions
Ensure marketing communication aligns with brand positioning and local audience preferences.
Coordinate with internal teams for campaign execution and content approvals.
Advertising & Brand Promotion
Manage online and offline advertising campaigns.
Coordinate local exhibitions, trade shows, and promotional events.
Enhance brand awareness and market positioning within target industries.
Market Research & Competitive Analysis
Monitor local B2B marketing trends and customer behavior.
Conduct market and competitor research to identify growth opportunities.
Stay updated with evolving digital marketing tools, technologies, and best practices.
Apply learnings through experiments and continuous optimization.
Collaboration & Stakeholder Coordination
Work closely with sales teams to align marketing efforts with sales targets.
Gather feedback on lead quality and campaign performance.
Coordinate regularly with global marketing teams and external agencies.
Support internal communication and business development activities where required.
Optional Responsibilities
Serve as the first point of contact for new or potential customers.
Support customer engagement and inquiry handling.
Assist with local business development activities.
Educational Qualification
Bachelor’s Degree in Marketing, Business, Communications, or related field
Additional certifications in Digital Marketing, SEO, or Performance Marketing will be an advantage
Experience Required
Experience in B2B marketing, industrial marketing, or technical product marketing preferred
Hands-on experience in digital marketing and online campaign execution
Exposure to SEO, SEA, CMS platforms, and social media management
Required Skills
Strong understanding of B2B marketing strategies
Digital marketing expertise
SEO & SEA knowledge
Content creation and social media management
Website management and user experience optimization
Market research and competitor analysis
Strong analytical and reporting skills
Good coordination and communication abilities
Technical Knowledge
SEO / SEM Tools
CMS Platforms
Google Analytics & Marketing Tools
Social Media Platforms
Digital Advertising Platforms
Personal Attributes
Proactive and creative mindset
Strong organizational and execution skills
Data-driven decision-making ability
Fast learner with adaptability to changing market trends
Ability to work independently and collaboratively
Language Requirements
Strong English communication skills
Fluency in local language (written and spoken)
Key Performance Indicators (KPIs)
Lead generation and marketing-qualified leads
Website traffic and engagement growth
SEO ranking improvements
Campaign ROI and conversion rates
Brand visibility and market reach
Social media engagement and audience growth
Contribution to sales pipeline growth
