SEO & Digital Work Manager
SEO & Digital Work Manager
22
Patna, Bihar, India
Job Views:
Created Date: 2026-11-05
End Date:
Experience: 10 - 12 years
Salary: 25000
Industry: Fmcg
Openings: 1
Primary Responsibilities :
A. Comprehensive Search Engine Optimization (SEO) Management
● Technical & On-Page SEO: End-to-end management of website health, crawling, indexing,
site speed optimization, schema markup, and structured data implementation for FMCG
products.
● Keyword Strategy: In-depth keyword research focusing on consumer intent, FMCG product
queries, local search trends in Bihar/Eastern India, and e-Commerce search terms.
● Off-Page SEO & Authority Building: Executing high-quality backlink strategies, digital PR
campaigns, influencer outreach, and brand mention monitoring.
● Local SEO Management: Managing Google Business Profiles (GBP), local map rankings,
distributor location listings, and geo-targeted search visibility across Patna and major
regional markets.
B. Performance Marketing & Digital Work Execution
● Paid Search & Social Ads: Designing, running, and optimizing Google Ads (Search,
Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), and regional ad campaigns
with ROI/ROAS focus.
● E-Commerce & Marketplace SEO: Optimizing product listing pages (A+ content, keywords,
images, customer reviews) across major platforms (Amazon, Flipkart, Blinkit, Zepto,
Instamart).
● Lead Generation & Distribution Support: Running B2B digital campaigns to capture
prospective distributor, super stockist, and modern trade partner inquiries.
C. Content Strategy & Social Media Governance
● Overseeing content calendar creation for blogs, product landing pages, recipe/usage ideas,
and promotional campaigns tailored to target demographics.
● Managing digital media creation, creative agency workflows, video marketing assets, and
brand voice across all social media channels.
● Implementing WhatsApp Business API and email marketing workflows for promotional
schemes and distributor announcements.
D. Analytics, Budgeting & Reporting Work
● Tool & Analytics Ownership: Master-level management of Google Analytics 4 (GA4),
Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Tag Manager.
● Performance Dashboarding: Preparing weekly and monthly executive reports covering
organic traffic trends, keyword rankings, conversion rates, customer acquisition cost (CAC),
and ROAS.
● Managing the digital marketing budget effectively to ensure maximum performance with
optimal expenditure.
Experience Requirements:
Education: Bachelor's or Master's degree in Marketing, Mass Communication, Digital Media,
Computer Science, or related field. Advanced SEO/Digital Marketing certifications are
preferred.
● Experience: Minimum 10+ years of hands-on digital marketing and SEO experience,
specifically handling FMCG consumer products, food & beverage, personal care, or
household goods brands.
● Technical Competency: Deep expertise in technical SEO, Webmaster tools, GA4,
performance ad platforms, HTML/CSS basics for SEO, and CMS management (WordPress,
Shopify, Magento).
● Market Understanding: In-depth knowledge of consumer behavior, regional search trends,
and digital acquisition tactics for the Patna/Bihar/East India consumer base.
● Soft Skills: Strong team management, vendor handling, data-driven decision-making, and
communication skills.
