Senior Sales Coordinator (CRM Specialist)
Senior Sales Coordinator (CRM Specialist)
22
Patna, Bihar, India
Job Views:
Created Date: 2026-11-05
End Date:
Experience: 10 - 12 years
Salary: 25000
Industry: Fmcg
Openings: 1
Primary Responsibilities :
A. End-to-End CRM System Handling & Management
● CRM Administration: Complete ownership of FMCG CRM software (e.g., Salesforce, Zoho
CRM, LeadSquared, or proprietary SFA/CRM tools).
● Sales Force Automation (SFA): Real-time tracking of beat plans, daily PJP (Permanent
Journey Plan), attendance, and field sales performance.
● Lead & Order Processing: Automating order intake from distributors/retailers into the CRM
system and ensuring seamless integration with ERP (Tally/SAP).
● Database Management: Regular updating, cleaning, and maintenance of Master Data for
Distributors, Super Stockists, Retailers, and Outlets.
● CRM Analytics & Dashboarding: Generating automated daily, weekly, and monthly sales
performance dashboards, pipeline analysis, and conversion reports.
B. Primary & Secondary Sales Coordination
● Coordinating with Super Stockists, Distributors, and C&F Agents across Patna and regional
territory for daily primary order bookings.
● Monitoring secondary sales (distributor to retailer) to avoid stock-outs and ensure high
product availability.
● Validating and tracking Sales Targets vs. Achievements for field sales officers on a daily
basis.
C. Supply Chain & Inventory Management
● Maintaining close alignment with local warehouse, dispatch, and logistics teams for timely
order dispatch and delivery.
● Tracking stock levels at distributor points to manage product freshness and minimize stock
damages or expiry.
● Handling return goods (Damage/Expiry/Shortage claims) as per company policies.
D. Financials, Schemes & Claim Settlement
● Tracking distributor payment cycles, credit limits, and aging payment follow-ups.
● Verification and settlement of Trade Schemes, Consumer Offers, and Secondary Schemes.
● Managing commission calculations and incentive validations for sales executives.
E. Reporting & Management Information System (MIS)
● Preparing structured MIS reports including Target vs. Achievement, SKU-wise sales, Outlet
coverage, and Pending Orders.
● Providing analytical insights to Regional Sales Managers (RSM) and Zonal Leaders to drive
business strategy in Bihar.
Experience Requirements:
Education: Bachelor's Degree in Business, Commerce, or related fields. MBA in
Marketing/Operations is a plus.
● Experience: Minimum 10 years of dedicated sales coordination experience in FMCG (Food,
Beverages, Personal Care, Home Care, etc.).
● CRM Expertise: Expert command over CRM platforms, Sales Force Automation (SFA), and
ERP software ( Tally).
● Advanced Excel Skills: Proficient in Pivot Tables, VLOOKUP/ XLOOKUP conditional
formatting, and dashboard design.
● Geographical Knowledge: In-depth understanding of the Patna and Bihar FMCG
distribution network and market dynamics.
● Soft Skills: Strong communication, problem-solving, and cross-departmental coordination
skills.
