Creative Lead
Creative Lead
22
New Delhi, Delhi, India
Job Views:
Created Date: 2026-10-28
End Date:
Experience: 4 - 6 years
Salary: 1000000
Industry: Advertising Services
Openings: 1
Primary Responsibilities :
1. Brand & Campaign Strategy
● Develop brand and social media campaign strategies for clients across multiple
industries and categories.
● Translate brand objectives, consumer insights, and communication challenges into
clear strategic directions.
● Build campaign narratives, communication territories, creative platforms, and big ideas.
● Identify opportunities for brands to participate in relevant cultural conversations
without forcing trends.
2. Creative Ideation & Concept Development
● Lead brainstorming and ideation for integrated campaigns, digital-first campaigns,
brand launches, and topical communication.
● Develop original campaign concepts, creative routes, and storytelling frameworks that
are relevant to the brand and its audience.
● Collaborate with copywriters, designers, video teams, and creative leads to translate
strategic thinking into compelling creative work.
● Challenge generic ideas and bring fresh perspectives to campaign development.
3. Research & Consumer Insights
● Conduct audience, category, competitor, and cultural research to uncover meaningful
insights.
● Understand consumer behaviour, brand positioning, and market dynamics to identify
communication opportunities.
● Translate trends and insights into actionable campaign ideas rather than simply
replicating what is trending.
4. Client Collaboration & Execution
● Present campaign strategies and creative concepts to clients, clearly explaining the
thinking behind the ideas.
● Work closely with account management, creative, and production teams to take
campaigns from brief to execution.
● Maintain strategic consistency throughout execution and use campaign learnings to
strengthen future recommendations.
Experience Requirements:
● 4 to 6 years of relevant experience in brand strategy, campaign strategy, or creative
strategy, preferably within a digital, advertising, or creative agency.
● Proven experience working across multiple brands and categories.
● Hands-on involvement in campaign ideation, concept development, and strategic
planning.
● A portfolio demonstrating campaigns you have helped strategise and develop, including
your individual contribution.
● The ability to connect a business or brand objective with an audience insight and a
compelling creative idea.
● Strong storytelling, presentation, and client communication skills.
● A good understanding of digital platforms, contemporary culture, and how brands can
communicate meaningfully with their audiences.
