Senior Graphic Designer

Creative & Design Leadership
● Conceptualize and create high-quality visual assets for integrated marketing campaigns.
● Design creatives for digital, social media, print, outdoor, retail, branding, and corporate
communication requirements.
● Develop campaign key visuals, brand identities, presentations, pitch decks, and
marketing collateral.
● Ensure consistency in brand communication across all touchpoints.
● Present design concepts and rationale to internal teams and clients when required.
Team Management
● Lead and mentor a team of Graphic Designers and Junior Designers.
● Review and approve creative outputs before client submission.
● Allocate work, manage workloads, and ensure timely project delivery.
● Provide constructive feedback and help team members improve design quality and
efficiency.
● Foster a collaborative and innovative creative culture.

AI-Driven Creative Workflows
● Leverage AI tools to enhance productivity, ideation, design exploration.
● Utilize tools such as ChatGPT, Midjourney, Adobe Firefly, Runway, higgsfield, or similar
platforms.
● Establish efficient workflows that combine human creativity with AI-assisted production.
● Stay updated with emerging AI trends and identify opportunities to improve creative
output and agency efficiency.
Mainline & Advertising Expertise
● Develop concepts for print ads, brochures, outdoor campaigns, and branding materials.
● Understand advertising principles, consumer psychology, and visual storytelling.
● Collaborate with Copywriters, Art Directors, Strategists, and Account Managers to build
integrated campaigns.
● Translate marketing objectives into impactful visual communication.
Client & Agency Collaboration
● Participate in brainstorming sessions and campaign ideation.
● Work closely with account servicing teams to understand client requirements.
● Handle multiple brands and projects simultaneously.
● Manage revisions effectively while maintaining creative integrity.