Performance Marketing Manager
Performance Marketing Manager
22
Hyderabad, Telangana, India
Job Views:
Created Date: 2026-10-26
End Date:
Experience: 2 - 5 years
Salary: 35000
Industry: Others
Openings: 1
Primary Responsibilities :
• Plan, launch, manage, and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Drive mobile app installs, user acquisition, engagement, and conversion growth.
• Use Firebase, GA4, and app analytics tools to monitor performance and derive actionable insights.
• Implement and validate app event tracking, attribution, and conversion tracking.
• Analyze acquisition funnels and campaign metrics, including CAC, CPI, and ROAS.
• Continuously test and optimize campaign creatives, audiences, budgets, bidding strategies, and landing or
app funnels.
• Prepare performance reports and recommend data-driven improvements to campaign efficiency and growth.
Experience Requirements:
• Hands-on experience with Meta Ads and Google Ads.
• Practical experience in mobile app marketing and user acquisition.
• Strong working knowledge of Firebase, GA4, and app analytics.
• Experience with app event tracking, attribution, and conversion tracking.
• Strong understanding of campaign optimization, funnel analysis, CAC, CPI, and ROAS.
