Media Buyer
Media Buyer
22
Campbellton, New Brunswick, Canada
Job Views:
Created Date: 2026-09-24
End Date:
Salary: 500
Industry: Techonology
Openings: 1
Primary Responsibilities :
1. Operations.
● Revenue & Customer Acquisition. Develop and execute paid acquisition
strategies that generate qualified prospects, paying customers and measurable
revenue, with clear conversion and revenue targets established for every
campaign and channel.
● Media Buying & Budget Management. Plan, launch, manage and scale paid
campaigns across relevant digital platforms, effectively allocating advertising
budgets to audiences, channels and campaigns that demonstrate the strongest
potential for customer acquisition and commercial return.
● Conversion & Funnel Optimization. Own the performance of the paid acquisition
funnel beyond lead generation by identifying and resolving conversion
bottlenecks across ads, landing pages, offers, forms and customer journeys,
while continuously testing and improving conversion performance.
● Lead Quality & Sales Conversion: Partner closely with Sales and relevant SBU
teams to ensure paid campaigns attract high-intent prospects, track
lead-to-customer conversion, understand sales outcomes and continuously refine
targeting, messaging and acquisition strategies based on customer and sales
feedback.
● Performance Analytics & Revenue Attribution. Establish and maintain accurate
tracking across advertising platforms, analytics and CRM systems to measure
the full journey from ad spend to customer and revenue, using metrics such as
CAC, CPA, ROAS, conversion rate and revenue generated to drive decisions.
● Growth, Experimentation & Optimization. Continuously test new audiences,
creatives, offers, platforms, messaging and acquisition approaches; identify
scalable growth opportunities; and take timely action to improve campaign
efficiency, increase conversion and maximize the commercial return on paid
acquisition.
● Other projects/responsibilities as assigned to support overall business
performance.
Experience Requirements:
1. Lead cost - Cost per Lead (CPL) / Cost per acquisition (CPA).
2. Ad efficiency - Return on Ad Spend (ROAS).
3. Click-Through Rate (CTR)
4. Conversion Rate.
You Should Have:
1. 2–4 years of hands-on experience in media buying, performance marketing, growth
marketing or digital customer acquisition.
2. Proven experience managing paid advertising campaigns across Meta Ads and Google
Ads.
3. Demonstrated experience managing campaigns with conversion and revenue objectives,
not only awareness or lead-generation objectives.
4. Demonstrated understanding of the full digital acquisition funnel from traffic through to
customer conversion.
5. Experience using data (Heatmap) to optimize campaigns for CPA, CAC, ROAS and
conversion.
6. Experience managing and optimizing meaningful advertising budgets.
7. Strong understanding of audience targeting, campaign structures, bidding strategies and
conversion optimization.
8. Experience working with CRM, analytics and/or marketing automation systems.
9. Demonstrated ability to analyze campaign and sales data and translate insights into
commercial decisions.
Other Key Desirables:
1. Experience working with multiple brands, products, services or business units.
2. Experience in technology, SaaS, education, financial services, professional services or
other digitally marketed businesses.
3. Experience working directly with Sales teams to improve lead-to-customer conversion.
4. Experience with LinkedIn Ads, Facebook Ads, YouTube Ads, TikTok Ads or other
emerging advertising platforms.
5. Experience with Google Analytics, Google Tag Manager, Meta Pixel/Conversions API
and CRM-based attribution.
6. Google Ads, Meta Blueprint or other relevant certifications.
7. Experience in growth marketing, revenue operations or performance-based acquisition.
Knowledge, Skills, and Competence:
1. Knowledge:
● Performance marketing and digital customer acquisition.
● Paid advertising platforms and campaign optimization.
● Customer acquisition funnels and conversion-rate optimization.
● Lead qualification and sales conversion processes.
● Digital analytics, attribution and performance measurement.
● Customer Acquisition Cost (CAC), Cost per Acquisition (CPA), ROAS and
revenue attribution.
● A/B testing and growth experimentation.
● Customer behavior, audience segmentation and buying journeys.
2. Skills:
● Advanced proficiency in Meta Ads Manager and Google Ads.
● Strong analytical and quantitative skills.
● Campaign and budget optimization.
● Conversion-rate and funnel optimization.
● Data analysis using Excel/Google Sheets and analytics platforms.
● CRM and customer acquisition reporting.
● Performance reporting and commercial analysis.
● Cross-functional collaboration with Marketing, Sales, Creative, Product and SBU
teams.
3. Abilities:
● Revenue-oriented: Thinks beyond leads and traffic and takes ownership of
customer acquisition and revenue outcomes.
● Commercially minded: Understands the relationship between marketing spend,
customer acquisition, conversion and revenue.
● Analytical: Uses data to diagnose problems, identify opportunities and make
decisions.
● Outcome-driven: Measures success by business results rather than activity or
vanity metrics.
● Experimental: Continuously tests, learns and improves.
● Strategic: Understands both the immediate campaign objective and the broader
business goal.
● Accountable: Takes ownership of campaign performance from acquisition
through conversion.
● Proactive: Identifies opportunities and problems without waiting for direction.
● Detail-oriented: Maintains high standards of accuracy in campaign setup, tracking
and reporting.
● Execution-focused: Able to move quickly from insight to action and measurable
results.
