Growth Operator

1. CRM & Pipeline Management. ● Own Cosella’s CRM across prospects, qualified leads, opportunities, and existing customers. ● Maintain a clean and properly structured CRM. ● Track leads from acquisition through conversion. ● Build and maintain follow-up sequences. ● Ensure qualified opportunities do not fall through the cracks. ● Track sales stages and pipeline movement. ● Identify stalled opportunities and coordinate follow-ups. ● Maintain visibility into where leads are coming from and what happens to them. ● Work with the sales team to improve lead management and conversion. 2. Paid Ads & UGC Coordination ● Work closely with our Media Buyer, to plan, launch, monitor, and improve paid acquisition campaigns. ● Work with our UGC Creator and Presenter, to continuously produce the creative assets required for campaigns. ● Develop campaign angles and offers. ● Create creative briefs. ● Develop engaging hooks and messaging. ● Coordinate UGC production. ● Review campaign performance. ● Identify winning and losing creatives. ● Develop new creative tests based on performance data. ● Repurpose winning content across paid and organic channels. ● You should constantly be asking: What message, creative, audience, or offer should we test next? 3. Funnel Ownership ● Own the complete Cosella acquisition funnel. This includes: Ads → Landing Pages → VSLs → Webinars → Lead Capture → Booked Calls → Sales Calls → Conversion. ● Build and improve landing pages. ● Coordinate VSL campaigns. ● Support webinar funnels. ● Improve booking flows. ● Reduce drop-offs across the funnel. ● Improve conversion rates at every important stage. ● Run A/B tests across messaging, creatives, CTAs, landing pages, and offers. ● Ensure tracking is properly implemented across the funnel. ● You are responsible for understanding where prospects drop off and finding ways to improve it. 4. Sales Support & Closing. Growth does not stop when somebody books a call. You will work closely with the sales function to understand what happens after a lead enters the pipeline. The responsibilities include: ● Lead the hiring process for Cosella closers. ● Help develop sales scripts and supporting materials. ● Join sales calls when required. ● Support the closing process. ● Review lost opportunities and identify patterns. ● Understand common objections from prospects. ● Feed sales insights back into advertising, landing pages, VSLs, and campaigns. ● Help improve the demo-to-close process. The goal is to create a tight feedback loop between marketing and sales. 5. Growth Experiments ● Continuously identify and test new ways to acquire and convert customers. These experiments include: new advertising angles, diverse UGC formats, VSLs, live webinars, recorded webinars, lead magnets, outbound campaigns, retargeting, email campaigns, partnerships, referral programs, new landing pages, new offers, and account-based campaigns. Additionally, you should be comfortable launching experiments quickly, measuring the results, and killing what doesn’t work. 6. Analytics & Growth Reporting. Own visibility into Cosella’s growth performance. Track metrics such as: ● Leads generated. ● Cost per lead. ● Qualified lead rate. ● Landing page conversion. ● VSL engagement. ● Webinar registrations and attendance. ● Calls booked. ● Show rate. ● Cost per booked call. ● Sales-qualified opportunities. ● Demo-to-close rate. ● Customer acquisition cost. ● Revenue generated. ● Funnel conversion rates. ● Create simple weekly reporting showing: What happened → Why it happened → What we're changing next. 7. Lifecycle & Revenue Growth. Growth should not stop after acquisition. Work with the wider team to identify opportunities to improve: ● Lead nurturing. ● Follow-up. ● Customer onboarding. ● Activation. ● Retention. ● Upsells. ● Referrals. ● Reactivation of old opportunities.