Performance Marketing
Performance Marketing
22
Patna, Bihar, India
Job Views:
Created Date: 2026-09-17
End Date:
Experience: 4 - 5 years
Salary: 35000
Industry: Real Estate
Openings: 1
Primary Responsibilities :
- Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube,
Native Ads and real estate portals such as 99acres, MagicBricks, and Housing.com
- Own cost-per-lead (CPL) and cost-per-acquisition (CAC) targets, and optimize spend across cities and
projects
- Work with the sales team to track leads from click to site visit to booking, and improve conversion at each
stage
- Plan and allocate marketing budgets across multiple simultaneous project launches
- Run A/B tests on ad creatives, landing pages, and targeting to improve conversion rates
- Build and maintain performance dashboards and share regular reporting with leadership
- Brief and coordinate with the creative/content team on ad creatives
- Set up and maintain tracking, attribution, and CRM integration for all lead sources
- Track competitor activity across markets and adjust strategy accordingly
- Manage relationships with external agencies or vendors supporting paid media
Experience Requirements:
Requirements
- 4-5 years of hands-on experience in performance marketing (real estate, BFSI, or D2C/lead-gen
background preferred)
- Proven, hands-on expertise with Google Ads and Meta Ads Manager, Native Ads including real estate
portal advertising
- Strong working knowledge of GA4, Excel, and marketing dashboards
- Understanding of the real estate sales funnel, from lead generation to booking
- Strong communication and stakeholder management skills
- Bachelor's or Master's degree in Marketing, Business, or a related field
