Head of Sales
Head of Sales
22
Nairobi, Nairobi City, Kenya
Job Views:
Created Date: 2026-09-16
End Date:
Experience: 10 - 12 years
Salary: 1500000
Industry: Manufacturing
Openings: 1
Primary Responsibilities :
– Sales Strategy & Planning
Develop and implement comprehensive sales strategies and plans aligned with company objectives,
market trends, and competitive landscape.
Establish sales forecasts, budgets, and targets, ensuring alignment with financial goals and resource
allocation.
Identify and evaluate new market opportunities, product segments, and distribution channels to drive
business expansion.
Analyze sales performance data, market intelligence, and customer feedback to refine strategies and
optimize effectiveness.
– Sales Operations & Performance Management
Oversee the entire sales process, from lead generation and qualification to negotiation, closing, and
post-sales support.
Implement robust sales methodologies, tools, and CRM systems to enhance efficiency and
productivity.
Monitor, analyze, and report on key sales metrics, providing actionable insights to senior leadership.
Ensure compliance with company policies, pricing structures, and regulatory requirements across all
sales activities.
– Team Leadership & Development
Recruit, train, mentor, and develop a high-performing and motivated sales team, fostering a culture of
excellence and accountability.
Set clear performance expectations, conduct regular performance reviews, and provide constructive
feedback and coaching.
Inspire and motivate the team to achieve and exceed sales targets, recognizing and rewarding
exceptional performance.
Promote a culture of continuous learning and professional development within the sales organization.
– Market Expansion & Business Development
Drive initiatives for market penetration and expansion into new geographic regions or customer
segments.
Forge strategic partnerships and alliances to extend market reach and enhance brand visibility.
Lead negotiations for significant contracts and key accounts, ensuring favorable terms and long-term
relationships.
Represent the company at industry events, conferences, and networking functions to promote brand
and identify opportunities.
– Customer Relationship Management
Cultivate and maintain strong, long-lasting relationships with key customers and strategic partners.
Ensure high levels of customer satisfaction and retention through proactive engagement and effective
issue resolution.
Gather customer insights and market feedback to inform product development and service
enhancements.
Act as a senior point of contact for critical client needs and escalations.
Level Expectations
– Strategic Leadership & Vision
Develop and articulate a clear, compelling sales vision and strategy that drives business growth and
market leadership.
Translate organizational objectives into actionable sales plans, anticipating market shifts and
competitive challenges.
Champion innovative approaches to sales, distribution, and customer engagement to maintain a
competitive edge.
Contribute significantly to the overall commercial strategy of Tropical Heat Limited.
– Team Development & Empowerment
Build and nurture a high-performing sales organization, fostering a culture of ownership (OWN!) and
collaboration (CREW!).
Invest in the continuous professional development and career growth of direct reports and the
broader sales team.
Empower team members with the necessary resources and autonomy, while providing clear direction
and support.
Act as a role model for the company's values, inspiring, motivating, and creating positive impact
(IMPACT!).
– Operational Excellence & Results
Drive consistent achievement of aggressive sales targets and KPIs, ensuring optimal resource
utilization (PACE!).
Implement robust processes and systems to ensure accuracy, clarity, and thoughtfulness (FACT!) in
sales operations.
Proactively identify and resolve complex operational challenges, striving for high achievement and
precision (SHARP!).
Demonstrate consistent accountability for team performance and commercial outcomes.
– Cross-Functional Collaboration & Influence
Collaborate effectively with internal stakeholders (e.g., Marketing, Operations, Finance) to ensure
seamless execution of commercial strategies.
Influence and negotiate effectively with internal and external parties to achieve mutually beneficial
outcomes.
Communicate transparently and honestly (Hakuna MaTTATA!) across the organization, fostering trust
and alignment.
Champion customer-centricity across all departments, ensuring that the voice of the customer informs
business decisions.
Experience Requirements:
Reporting & Relationships
– Key Internal Stakeholders
Chief Commercial Officer (or Managing Director)
Head of Marketing
Head of Operations/Supply Chain
Head of Finance
Product Development Team
– Key External Stakeholders
Key Retail Chains and Distributors
Major Corporate Clients
Market Research Agencies
Industry Associations
Qualifications
– Education
Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field
(Required)
Master's degree (MBA) or equivalent advanced degree (Preferred)
– Experience
Minimum of 10-12 years of progressive experience in sales, with at least 5-7 years in a senior
leadership or management role within the FMCG or Manufacturing sector.
Proven track record of consistently achieving and exceeding sales targets in a dynamic and
competitive market.
Extensive experience in developing and executing successful sales strategies, market entry, and
channel management.
Demonstrated success in building, leading, and motivating large sales teams across diverse regions.
– Certifications
Professional Sales Management Certification (e.g., Certified Sales Executive - CSE)
Leadership and Management Development Programs
