Performance Marketing
Performance Marketing
22
Ahmedabad, Gujarat, India
Job Views:
Created Date: 2026-09-14
End Date:
Salary: 600000
Industry: Manufacturing
Openings: 1
Primary Responsibilities :
• Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram),
YouTube, Native Ads and real estate portals such as 99acres, MagicBricks, and Housing.com
• Own cost-per-lead (CPL) and cost-per-acquisition (CAC) targets, and optimize spend across cities
and projects
• Work with the sales team to track leads from click to site visit to booking, and improve conversion
at each stage
• Plan and allocate marketing budgets across multiple simultaneous project launches
• Run A/B tests on ad creatives, landing pages, and targeting to improve conversion rates
• Build and maintain performance dashboards and share regular reporting with leadership
• Brief and coordinate with the creative/content team on ad creatives
• Set up and maintain tracking, attribution, and CRM integration for all lead sources
• Track competitor activity across markets and adjust strategy accordingly
• Manage relationships with external agencies or vendors supporting paid media
Experience Requirements:
Requirements
• 4-5 years of hands-on experience in performance marketing (real estate, BFSI, or D2C/lead-gen
background preferred)
• Proven, hands-on expertise with Google Ads and Meta Ads Manager, Native Ads including real
estate portal advertising
• Strong working knowledge of GA4, Excel, and marketing dashboards
• Understanding of the real estate sales funnel, from lead generation to booking
• Strong communication and stakeholder management skills
• Bachelor's or Master's degree in Marketing, Business, or a related field
Good to Have
• Experience with CRM/lead management tools such as LeadSquared or Salesforce
• Working knowledge of SEO/SEM fundamentals
• Prior experience marketing housing or property projects across multiple cities
