U.S. B2B Growth & ABM Specialist
U.S. B2B Growth & ABM Specialist
21
Ahmedabad, Gujarat, India
Job Views:
Created Date: 2026-09-14
End Date:
Salary: 500000
Industry: IT
Openings: 1
Primary Responsibilities :
Key Responsibilities
1. U.S. Market & ICP Strategy
• Define and continuously refine AIS Technolabs' Ideal Customer Profiles (ICPs) for the U.S. market segment.
• Segment accounts based on company size, funding stage, tech stack, hiring velocity, business model, and active buying intent.
• Identify key U.S. C-suite and VP-level decision-makers (CEOs, CTOs, CIOs, VP of Engineering, VP of Product, Digital Transformation Leaders).
2. Account-Based Marketing (ABM) & Intent Workflows
• Design and execute high-touch U.S. ABM campaigns using platforms like Apollo.io, LinkedIn Sales Navigator, and Clay.
• Track account-level buying signals including funding rounds, executive turnover, active tech modernization initiatives, AI adoption, cloud migration, and tech stack shifts.
• Develop tailored, account-specific strategies rather than executing generic blast campaigns.
3. Focused Offer & Demand Generation
• Turn core capabilities (AI/ML Development, Custom Software, MVP Engineering, App Modernization, Dedicated Engineering Teams, Automation) into high-converting commercial offers.
• Identify specific vertical opportunities rather than marketing all IT services simultaneously.
4. End-to-End Campaign Development
• Own campaigns end-to-end: ICP → Target Accounts → Messaging → Offer → Content → Landing Page Briefs → Outreach → Lead Nurture → BDR Handoff → Opportunity.
• Build multi-touch messaging sequences across cold email, LinkedIn, and targeted digital assets.
• Conduct continuous A/B testing on offers, copy, and distribution channels to maximize conversion.
5. BDR Enablement & Operational Alignment
• Supply BDRs with verified account lists, detailed buyer personas, trigger-event context, personalized copy angles, and follow-up playbooks.
• Serve as the strategic force multiplier to double BDR productivity and outbound meeting conversion rates.
6. Tech Stack & Automation Architecture
• Manage and optimize GTM technologies: Apollo.io, LinkedIn Sales Navigator, HubSpot/Salesforce, Clay, Instantly/Smartlead, Make/Zapier, and AI enrichment platforms.
• Build scalable workflows connecting data enrichment, lead scoring, BDR task assignments, and CRM pipeline tracking.
7. Paid & Account-Based Acquisition
• Support targeted paid campaigns (LinkedIn Ads, Google Search, Retargeting, ABM Display) focused strictly on acquiring qualified pipeline over vanity impressions.
8. Sales Collateral & Thought Leadership
• Translate complex technical solutions into crisp business outcome messaging for U.S. executives.
• Oversee creation of one-pagers, ROI calculators, case study briefs, executive decks, and lead magnets.
Experience Requirements:
Required Experience
• 3 to 6 years of proven experience in B2B Demand Generation, ABM, Growth Marketing, or GTM Strategy within IT Services, SaaS, Software Engineering, or Tech Consulting.
• Direct, hands-on experience targeting U.S. B2B mid-market and enterprise decision-makers.
• Proficiency with GTM tools: Apollo.io, LinkedIn Sales Navigator, and enterprise CRMs (Salesforce/HubSpot).
• Strong multi-channel B2B copywriting skills and clear understanding of U.S. business communications.
• Deep understanding of account enrichment, lead scoring, and automated workflow triggers.
• Proven analytical background with direct accountability to pipeline numbers.
Highly Preferred Skills
• Hands-on usage of Clay, Instantly, Smartlead, Make/Zapier, and AI-powered prospecting engines.
• Experience launching ABM ad campaigns and retargeting workflows.
• Prior background in product marketing or technical sales enablement.
