Field Sales Executive / Senior Sales Executive
Field Sales Executive / Senior Sales Executive
22
Mumbai
Job Views:
Created Date: 2026-04-06
End Date: 2026-08-05
Experience: 2 - 5 years
Salary: 30000
Industry: Fmcg
Openings: 1
Primary Responsibilities :
Job Title: Field Sales Executive / Senior Sales Executive
Industry: FMCG (Beverages – Energy Drinks)
Location: Field-based (Assigned Territory)
Salary: ₹25,000 – ₹30,000 Fixed + TA/DA + Performance Incentives
Job Summary
We are seeking a high-energy, results-oriented Field Sales Executive to spearhead our market expansion. You will be responsible for the end-to-end process of distributor onboarding, market penetration, and driving sales growth for our premium energy drink portfolio. This role requires a "feet-on-the-street" approach, involving consistent market visits and aggressive business development.
Candidate Profile
Experience: 2–5 years of proven experience in FMCG Field Sales (experience in the beverage or impulse-purchase category is a major plus).
Education: Graduate in any stream; MBA in Sales/Marketing is preferred.
Skills: Strong negotiation and presentation skills, ability to manage distribution networks, and a deep understanding of local geography.
Attributes: Self-motivated, disciplined, and capable of working independently in a field-heavy environment.
Core Success Metrics (KPIs)
Expansion: Number of distributors successfully onboarded and activated.
Revenue: Achievement of monthly primary and secondary sales targets.
Productivity: Growth in retailer universe and "Must-Stock" availability.
Financials: Timely payment collections and adherence to credit policies.
Experience Requirements:
Key Responsibilities
Distributor Management: Identify, evaluate, and onboard high-potential distributors based on infrastructure, financial stability, and market reach.
Onboarding & Compliance: Manage the complete documentation/KYC process and ensure smooth transition from agreement to initial stock dispatch.
Market Execution: Support distributors in designing effective beat plans, setting up sales teams, and ensuring maximum market coverage.
Sales Growth: Generate primary sales orders and track secondary sales performance to ensure healthy stock rotation.
Retail Presence: Drive retailer onboarding to improve product availability and ensure high in-store visibility (POSM placement).
Operational Excellence: Maintain strong relationships with partners, ensure timely payment collections, and resolve on-ground operational bottlenecks.
Market Intelligence: Provide real-time feedback on competitor activity, pricing, and consumer trends to the leadership team.
