Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)
22
Ahmedabad
Job Views:
Created Date: 2026-01-19
End Date: 2026-03-28
Experience: 10 - 11 years
Salary: 12000000
Industry: IT
Openings: 1
Primary Responsibilities :
Job Description (JD)
Position: Chief Marketing Officer (CMO)
Department: Marketing
Location: Ahmedabad, Gujarat (Onsite)
Experience: 10+ Years (Minimum 5 years in IT / Technology Marketing)
Reporting To: CEO / Managing Director
About the Company
AIS Technolabs delivers innovative IT solutions that help businesses streamline operations, enhance security, and scale efficiently. With deep expertise in mobile, game, and web development, the company provides end-to-end digital transformation services tailored to evolving client needs. AIS Technolabs is trusted globally for its customer-centric approach, technical excellence, and ability to stay ahead of emerging technology trends.
Role Overview
The Chief Marketing Officer (CMO) will be responsible for defining and executing the company’s overall marketing vision. This role will lead brand strategy, digital and performance marketing, demand generation, and sales enablement, with a strong focus on scaling marketing operations to drive business growth, qualified leads, and market visibility in global IT services markets.
Qualifications
MBA / Post-Graduate degree in Marketing or a related field (preferred)
10–15+ years of marketing experience with significant exposure to the IT industry
Prior experience as Head of Marketing / VP Marketing / CMO in a technology company is highly desirable
Key KPIs
Lead generation volume and quality
Brand visibility, engagement, and market presence
Website traffic growth and conversion rate improvement
Marketing ROI and CAC optimization
Campaign effectiveness and sales pipeline influence
Experience Requirements:
Key Responsibilities
Strategic Leadership
Develop and execute a comprehensive marketing strategy aligned with business objectives
Conduct market research, competitive analysis, and define go-to-market (GTM) strategies
Drive budget planning, resource allocation, and ROI-based decision making
Branding & Market Positioning
Build and strengthen the company’s brand presence across global markets
Establish and maintain brand communication guidelines and messaging consistency
Lead PR initiatives, media relations, industry awards, events, and partnerships
Digital & Performance Marketing
Plan and manage performance marketing campaigns across SEO/SEM, Google Ads, LinkedIn, email, and paid media
Optimize website performance for traffic growth, engagement, and lead conversion
Implement marketing automation, lead scoring, and nurturing workflows
Lead Generation & Sales Alignment
Design, scale, and optimize lead-generation funnels
Collaborate closely with sales teams to ensure seamless lead handover and conversions
Track and improve the MQL → SQL → Deal Closure pipeline using data-driven insights
Content & Product Marketing
Oversee creation of blogs, whitepapers, case studies, presentations, videos, and sales collateral
Drive product and service launch campaigns with targeted messaging
Develop persona-based marketing assets and customer success stories
Analytics & Reporting
Define and track marketing KPIs including traffic, conversions, CAC, and ROI
Build dashboards and lead monthly performance reviews
Continuously optimize campaigns and strategies based on data insights
Skills & Competencies
Proven leadership experience in IT / Tech / SaaS marketing
Strong business acumen with a growth-oriented and ROI-focused mindset
Deep expertise in demand generation, branding, and digital marketing
Strong team leadership and stakeholder management capabilities
Hands-on experience with marketing and analytics tools such as CRM, HubSpot, Google Analytics, SEM tools, and design platforms