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Seo Executive
Seo Executive
22
Ahmedabad
Job Views: 2099
Created Date: 2024-06-07
End Date: 2025-05-11
Experience: 1 - 5 years
Salary: 25000
Industry: IT
Openings: 2
Primary Responsibilities :
Required Skills:
- Experience in On-page optimization and off page link building.
- Know how to use content power through Blogging, guest Blogging and guest post outreach.
- Up-to-date technical knowledge of Content marketing, Link earning, social media & conversion optimization.
- Knowledge on latest search engine changes and updates.
- Understanding of search engine algorithms, updates & HTML is a must.
- Experience with Google Analytics, Webmaster tool, and other SEO software.
- Site analysis /content modifications based on keywords research.
- Proficient in Reporting and analysis.
- Internal linking architecture, page construction, meta-data, content, and SEO copywriting.
Preferred:
- Experience with email marketing platforms, creating a content calendar, working with email lists, creating HTML emails, tracking results preferred.
- Experience in content marketing, blogging, guest posting and editorials.
Candidate will be responsible for:
- Search the potential site for the links.
- Sending a request to content writing department for the link building and baits.
- Achieve links as per need on the daily and weekly basis.
- Handle Onsite blog post, guest posting, editorials and News Posts.
- Create and Maintain Blogs, wikis, and pages.
- Study the link structure of competitor’s sites for effective link building.
- Maintain the well define excel records to guide other team members.
- Manage Article requests and other copywriting materials for clients.
- Work within Team of SEO and Content writing.
- Do on-page optimization of in-house and client sites.
- Daily report of work to senior.
Experience in Years Needs: 2-3 Years
Industrial Exposure: IT & ITES/BPO
Experience Requirements:
The job requirements for an SEO Executive typically include a combination of technical, analytical, and creative skills. Here is a comprehensive list of key requirements:
1. Educational Qualifications:
- A bachelor's degree in Marketing, Communications, Business, Computer Science, or related fields (preferred but not always mandatory).
2. Professional Experience:
- Experience in SEO: Prior experience in SEO or digital marketing is often required, typically 1-3 years.
- Content Management Systems (CMS): Familiarity with platforms like WordPress, Magento, Joomla, or other CMS tools.
- Experience with SEO tools: Familiarity with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
3. Key Technical Skills:
- On-page SEO: Understanding of keyword research, content optimization, internal linking, title tags, meta descriptions, header tags, and other on-page factors.
- Off-page SEO: Knowledge of link-building strategies and techniques.
- Technical SEO: Understanding of website structure, crawlability, site speed optimization, mobile responsiveness, and fixing technical issues that impact SEO (e.g., 404 errors, redirects, etc.).
- Keyword Research: Proficiency in finding high-ranking, relevant keywords for content creation and optimization.
- Google Analytics & Search Console: Ability to analyze website traffic, performance, and identify areas for improvement.
- Website Audit & Reporting: Ability to conduct SEO audits and generate detailed SEO reports, identifying strengths and areas for improvement.
4. Soft Skills:
- Analytical Skills: Ability to interpret data and translate it into actionable insights for optimization.
- Attention to Detail: Thorough understanding of every aspect of a website’s SEO potential.
- Problem-Solving Skills: Ability to troubleshoot and resolve issues that may arise during optimization.
- Project Management: Ability to manage SEO campaigns, track progress, and meet deadlines.
- Communication Skills: Strong written and verbal communication skills for content creation and reporting to clients or stakeholders.
5. Additional Skills:
- Content Writing/Strategy: A basic understanding of content creation and its importance in SEO is beneficial.
- Social Media Awareness: Knowledge of how social media engagement can impact SEO.
- Understanding of Google Algorithm: Keeping up with the latest updates and changes in search engine algorithms.
- Experience with Paid Search (PPC): Familiarity with Google Ads, Bing Ads, or similar paid advertising platforms can be beneficial.
6. Certifications (optional but advantageous):
- Google Analytics Certified
- Google Ads Certification
- SEO-specific certifications (e.g., HubSpot, SEMrush Academy, Moz)
7. Other Desirable Traits:
- Ability to work under pressure and manage multiple tasks or projects simultaneously.
- Up-to-date knowledge of the latest SEO trends and techniques.
- Willingness to learn new skills and adapt to changes in the digital marketing landscape.
In short, an SEO Executive should have a mix of technical, creative, and strategic skills, with a strong focus on analytics and problem-solving, to help improve a company's visibility on search engines.