How to Hire a Graphic Designer to Boost Your Business?
In an era of visual learning, people hardly read blocks and blocks of text. Most studies conducted about UX, CX, reader behavior, and customer behavior indicate that 90% of ads, marketing material, and Internet campaigns without impactful visuals fail to get responses.
Graphic designs are critical to success in business development, marketing, sales, website development, Internet campaigns, and social media campaigns. All initiatives focused on connecting with any target audience need the right visual elements.
How do you go about hiring graphic designers?
If you have not yet acquired amazing graphic designer talent, then you have no time to lose. Here is one of the best blogs about hiring graphic designers for business success. Follow this step-by-step guide and build your dream team of graphic designers.
Reassess Your Graphic Design Needs
Before starting the hiring process, get a detailed report from different teams or departments about graphic design services needs. It is wiser to harness a pool of graphic design artists to fulfill different business needs than go about hiring in siloes.
Some of the most frequent demands to hire graphic designers come from teams managing the following functions.
- Website Redesign
- Website Expansion
- App Development
- Marketing and Branding
- Corporate Communication
- Employee Engagement
- Events and Media Relations
- Other Business Needs
Your business might need common skill sets across a number of functions. Putting all requirements in one document gives you the bigger picture to decide permanent and temporary skill set needs. It becomes easier to find the right talent for all graphic design service needs.
Note Down The Outcomes To Achieve Through Graphic Design Work
Graphic artist hiring cannot be a random process of just noting down skill needs. You need to link hiring needs with goals and outcomes. You can find that by asking yourself some questions: What are the parameters you have in mind to evaluate app design success? What factors determine the relevance of web design elements per page? How to measure the impact of sales brochures and presentation design on target buyers?
You need to measure success through metrics that can be easily tracked. Here are some examples:
- Session Time
- Engagement and Responses
- Brand Reviews
- Marketing Leads
- Sales Leads
When you plan to hire graphic designers, you must analyze how the artists helped in achieving outcomes previously and what new skills and ideas they have to improve outcomes for your business. When you hire graphic designers with expertise in generating the kind of outcomes you seek, you can rest assured of achieving concrete business benefits.
List The Skill Sets You Need To Meet All Design Needs
There are various types of sub-fields in which a designer specializes over time. Some designers excel in logo design, symbols, icons, and motifs, while some acquire expertise in 3D design and animation. Find out what range of skill sets your enterprise needs over a year.
- Website UI/UX Design
- App UI/UX Design
- Logo Design
- Imagery and Themes
- Image Creation/Editing
- Print and Merchandise Design
- Graphics For Videos
A point to note: the graphic design skills required for one type of app UX design project might not be relevant for another. You need to dig deeper to find out what niche skills are required for your digital, print, and merchandise design needs.
Unless you identify the exact combination of skills and experience for any role, you cannot get the right-fit talent to wow your audience and improve your branding, marketing, and sales effectiveness.
Know About The Latest Graphic Design Trends
Graphic artist hiring is a complex job. Knowledge and creativity vary from one designer to another. Individual strengths, mindset, industry exposure, skills upgrade, and many other factors play a role in what a designer can deliver and what value can be created.
It is quite difficult to verify creativity, but knowledge can be measured through the variety of styles and trends a designer can learn and master. Find out if the designers you found know the trends that shape audience behavior today and attract crowds.
Here are a few examples of graphic design trends gaining wider recognition in 2023 and are set to dominate other trends in 2024.
- Dynamic Topography
- “AI-Aided” Design
- Designs For Refining AR/VR Experiences
- Sustainable/Eco-Conscious Designs
- Neutrals and Hues
AI and automation are tech skills gaining wider popularity across graphic design domains. Sustainable design is set to gain increasing importance in domains such as print and merchandise designs. Creative, interactive typography design delivers higher value when creating digital products such as banner ads, flyers, and social media ads.
The designs associated with your brand can communicate a powerful story when they represent the right trends. To stay relevant, leverage the right trends, for which you need to hire graphic designers with the expertise in using the trends.
Choose Your Hiring Models
When you get a detailed report on skills, specializations, knowledge, certifications, training, trends, and industry exposure per role to fill all graphic designer positions, the next step will be to choose the right hiring models. The right hiring models enable greater talent availability and retention.
Before choosing hiring models per role, classify your hiring needs into 3-4 categories. Here is an example.
- In-House Graphic Design Work
- Project-Based Graphic Design Need
- Temporary Graphic Designer Service Needs
- On-going, Long-term Graphic Design Service Needs
If you plan to hire graphic designers for high-volume in-house work, you have options such as long-term contractual or permanent staffing models. You can also choose between remote, hybrid, and work-from-office modes of working. For temporary graphic artist hiring needs, short-term contractual remote hiring models and freelance hiring models are the most common.
No business might be happy to spend 2X more than competitors to get the same services. By choosing the right recruiting models, graphic artist hiring becomes cost-efficient.
When you have chosen the right recruiting models to hire graphic designers, it is time to start the talent search.
Explore – Where To Find Graphic Designers
To achieve exemplary results through graphic design, leading to a 3X-5X increase in customer engagement and inquiries, you need to have access to a wide, diverse talent pool. We recommend outsourcing any graphic design services requirements involving a higher range of skills, greater expertise, and strong knowledge of markets.
You can easily find talented graphic design professionals online.
- Online Platforms Offering Graphic Designer Services
- Agencies and Vendors Offering Online Graphic Designer Services
- Graphic Designer Freelancer Networks
- Professional and Social Media Platforms
- Graphic Designer Recruitment Agencies
Shortlist Profiles That Demonstrate Expertise
When hiring graphic designers online, go beyond resumes and general review of portfolios. Look deeper to understand the quality of designs and the capacities of the graphic designers who created them. Here are some aspects to look out for.
- Variety and Versatility
- Depth and Complexity
- Visual Communication Strength
- Project Types and Relevance
By taking time out to study portfolios, you can ensure finding the best-fit designers who can win you more projects and superior customer satisfaction.
Decide – Budgets and Rates
Budgeting offers pleasures to few; it is, nevertheless, critical to control overspending. When you have a shortlist of excellent graphic design professionals who are best for the roles in your projects, find out all about managing hiring costs or service costs.
You must make a data-driven decision after analyzing the following:
- Impact of Hiring Costs on Project Costs
- Business and Pricing Models
- Perks and Incentives
Test and Review
It could be catastrophic to hire graphic designers for mission-critical roles without thoroughly testing and reviewing their skills. However impressive the portfolio and certifications, you must check skills through digital assessments or paid sample work.
Keep the assessment unbiased by focusing on what really matters to fulfill requirements. We recommend virtual assessments that check these three aspects.
- Creativity and Innovation
When To Outsource Graphic Design For Increasing Business Benefits
If your company has to compete in global markets or attract customers from many geographies, you might benefit more by outsourcing graphic design services/functions. Also, if your graphic design projects can cost you five times more without outsourcing, keeping it all in-house does not make sense. Here are some more points to consider.
Access To A Wider Pool of Talent
Outsourcing allows you to handpick brilliant graphic design talent from across the world.
If you have to manage high-volume graphic design projects frequently, scalability issues are best avoided. Outsourcing graphic design work to reputed graphic design agencies allows you to ramp up resources as and when you need them.
Graphic design agencies can meet short turnaround demands effortlessly by augmenting teams at any time. They can also create 24/7 teams to deliver graphic design projects ahead of deadlines.
Outsourcing graphic design projects to locations in India or the Philippines helps you save 40%-50% per hire and bring down project costs.
Fresh Ideas and Perspective
Outsourcing allows your company to build diverse, cross-border teams. A diverse team of graphic designers brings fresh perspective, new insights, and a wide range of knowledge to any project, elevating its standards.
Through outsourcing, you gain greater capacities to take on challenging graphic design projects and increase the scope of solutions you offer through design.
Whether it is about optimizing web pages and persuading potential customers to initiate a transaction or creating logos that generate huge interest in your brand, you need superlative graphic designs. Finding the right professionals can be time-consuming and tough. Partnering with a graphic designer recruitment agency makes right-fit graphic designer hiring an effortless process. A graphic designer staffing agency provides access to talent with any level of expertise within a few hours or days.
Connect with us and find the best graphic designers for any project at any time and from anywhere!
Alliance International is a global manpower consultancy offering graphic designer recruitment services to 1,000+ businesses and organizations across India and 25+ countries. We have acquired a large talent pool network of graphic designers across domains and 50+ job types. Our company has helped companies achieve exceptional records through the graphic designer talent we provided. Let us know your talent needs!
Hire graphic designers with the expertise and experience that will elevate your brand and marketing success! Contact us!
Q 1. How to hire graphic design professionals for game apps?
Ans. Here are a few tips to help you hire graphic artists for game apps:
- Look for skills in character design and art, storytelling, and IT (technologies and tools such as Unreal or Unity AI)
- You will also need graphic designers with expertise in imagery and animation (2D and 3D)
- Consult with a global graphic design recruiter and share your talent needs with clarity and detail. Specify job specifications using the step-by-step guide provided in this blog.
Q 2. Where to find graphic designers for website redesign projects?
Ans. You can easily find website design graphic artists from anywhere in the USA, Canada, the UK, Gulf Countries, India, Singapore, the Philippines, and Australia by consulting with Alliance International. The company has a presence in 30+ countries across five continents. Find the best-qualified professionals for your graphic design projects within a short time of submitting a talent request.
Q 3. Can graphic designers improve my YouTube marketing outcomes?
Ans. Graphic design is important for creating characters, images, artistic designs, and other visual content in YouTube videos. Using graphical visual elements is essential for many types of videos that are part of the YouTube marketing channels of thousands of companies. Research the videos created by your competitors and find out which ones are getting a huge response. You will find many graphic design elements in those videos.
If you are looking for graphic design services for YouTube and social media videos, consult with Alliance International to find the right talent.
Q 4. Which is the best graphic design staffing agency in India?
Ans. Alliance International is among the best staffing agencies in India. You can easily find and hire graphic designers based on any domain expertise level, experience and training, industry exposure, IT skills, and soft skills. The company’s designer talent pool is extensive and further strengthened by the network of verified graphic design agency vendors it has partnered with.
Q 5. How do senior graphic designers charge?
Ans. A senior graphic designer can charge USD50-USD60 per hour when you hire using a freelance hiring model or bidding websites. When you outsource senior graphic designer work to an offshore agency in India, you can explore various cost-effective hiring models while getting access to highly-skilled designers.
Interested in finding out how Alliance can support you?
- Utilize the extensive network of the finest 3.5% talent
- Achieve hiring speeds multiplied by 10 and enjoy cost benefits of up to 40%
- Achieving a remarkable 70% success rate from initial candidate interview to final selection